Initiated by the German Design Council, judged by a top-class panel of experts from brand management and brand science: The German Brand Award is the award for successful brand management in Germany. He discovers, presents and rewards unique brands and brand makers – not only driving the winners, but also their respective industries. More than 1,250 entries have been submitted to the competition this year at the German Brand Award. heat 11 receives an award in the category »Industry Excellence in Branding«.
Criteria for the award in the German Brand Award are e.g. the brand status in the competitive environment, an innovative brand management, the creative positioning (image) and of course the high-quality and professional external presentation in all areas (design and target group address).